Sproutsy — Privacy Policy

Introduction

Oemi Labs Limited, a New Zealand limited company (“we,” “us,” or “our”), develops and publishes Sproutsy, a baby growth and feeding tracking application available on the Apple App Store.

This Privacy Policy explains how Sproutsy collects, uses, stores, and protects your information. Children’s data is sensitive. We handle it carefully.

For the general Oemi Labs website privacy policy, please visit oemilabs.com/privacy-policy.

Information We Collect

Child Profiles

You may enter information about your child, including their name, date of birth, gender, and optionally a photo. For premature babies, you may also provide an estimated due date to calculate corrected gestational age.

Health & Growth Data

Sproutsy collects the following health-related data, entered by you:

• Growth measurements — weight and height recordings over time, compared against WHO Child Growth Standards.
• Feeding logs — breastfeeding sessions (duration and side), bottle feeds (volume), and pumping sessions (volume and duration).
• Solid food records — foods introduced, amounts, food groups, and your child’s reaction, including any allergy information.
• Milestone tracking — developmental milestones and their dates of achievement.

Subscription & Trial Data

We track your subscription status (free, trial, or premium) and the number of trial entry days used. Payment processing is handled entirely by Apple through the App Store. We do not collect or store your payment card details.

Information We Do Not Collect

Sproutsy does not collect:

• Location data
• Financial or payment card information
• Browsing or search history
• Contacts or address book data
• Advertising or cross-app tracking identifiers
• Analytics or telemetry data

How We Use Your Information

We use the information you provide to:

• Display and chart your child’s growth over time
• Track feeding patterns and solid food introduction
• Record and visualise developmental milestones
• Sync data across your devices via iCloud (if enabled)
• Manage your subscription and trial status
• Operate and improve the app

We do not use your data for advertising, profiling, behavioural analysis, or any purpose unrelated to the core functionality of the app.

Data Storage & Security

Local-First Architecture

Sproutsy uses a local-first architecture. Your data is stored primarily on your device using Apple’s SwiftData framework. This means your data remains on your device even without an internet connection.

iCloud Sync (Optional)

If you enable iCloud sync, your data is synced across your Apple devices via Apple’s CloudKit service. iCloud data is encrypted in transit and at rest by Apple. We do not operate our own servers for data storage.

For details on how Apple handles iCloud data, see Apple’s iCloud security overview.

Security Measures

Your data benefits from device-level protection (passcode, Face ID, Touch ID), Apple’s encryption for iCloud data, and the security of Apple’s platform. We do not transmit your health data to any servers we operate or control.

Third-Party Services

Sproutsy integrates with the following third-party services:

• Apple iCloud / CloudKit — for optional cross-device data sync. Subject to Apple’s Privacy Policy.

We do not sell, trade, or share your personal data with any other third parties, except as required by law.

Data Export & Portability

You can export your data at any time using the app’s built-in export features:

• CSV export — growth, feeding, and food data in spreadsheet format
• PDF export — formatted reports with charts
• ZIP export — complete data archive including all entries

Data export is available to all users (free and premium) at no additional cost.

Data Retention & Deletion

Your data is stored on your device and, if enabled, in your iCloud account. You can delete individual entries, child profiles, or all data directly within the app at any time.

To request complete deletion of any data we may hold, contact us at [email protected]. We will process deletion requests within 30 days.

Children’s Privacy

Sproutsy is designed for parents, guardians, and caregivers to track their child’s growth and development. The app stores information about children (such as name, date of birth, and health measurements), but this data is provided and managed entirely by the parent or caregiver — not by the child.

Sproutsy does not create accounts for children and is not intended to be used directly by children under 13. We do not knowingly collect personal information from children.

If you believe a child under 13 has created an account or provided personal information without parental consent, please contact us at [email protected] and we will take steps to delete the data promptly.

Tracking & Advertising

Sproutsy does not track you across apps or websites owned by other companies. We do not use Apple’s App Tracking Transparency framework because we do not track users. We do not use advertising identifiers, share data with advertising networks, or sell data to data brokers.

Your Rights by Jurisdiction

New Zealand (Privacy Act 2020)

If you are a New Zealand resident, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information

If you are not satisfied with our response, you may lodge a complaint with the Office of the Privacy Commissioner.

Australia (Privacy Act 1988)

If you are an Australian resident, your personal information is handled in accordance with the Australian Privacy Principles (APPs). You have the right to access and correct your personal information. If you believe we have breached the APPs, you may lodge a complaint with us first, and then with the Office of the Australian Information Commissioner (OAIC).

European Economic Area & United Kingdom (GDPR / UK GDPR)

If you are in the EEA or UK, we process your personal data on the following lawful bases:

• Contract — processing necessary to provide the Sproutsy service to you
• Consent — for optional features such as iCloud sync
• Legitimate interest — for improving the app and resolving issues

You have the right to:

• Access your personal data
• Rectify inaccurate data
• Erase your data (“right to be forgotten”)
• Restrict processing
• Data portability (export your data)
• Object to processing
• Withdraw consent at any time
• Lodge a complaint with your supervisory authority

California (CCPA / CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information — we do not sell or share your personal information
• Non-discrimination for exercising your privacy rights

Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with a revised effective date. For material changes, we will provide notice through the app. We encourage you to review this policy periodically.

Contact Us

If you have questions about this Privacy Policy, wish to exercise your data rights, or have a privacy concern, please contact us at:

Oemi Labs Limited
Email: [email protected]